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Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.
The girls don’t need anybody." Once viewed as a small niche in the world of adult entertainment, camming today has become "the engine of the porn industry", according to Alec Helmy, the publisher of XBIZ, a sex-trade industry journal. Theresa Senft herself became a camgirl for a year while doing four years of research for her 2008 book entitled, Camgirls: Celebrity and Community in the Age of Social Networks.
However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.
The Mitchell Brothers O'Farrell Theatre strip club is credited with the invention of the lap dance when during 1977 their new stage, New York Live, pioneered customer-contact shows with strippers that came off the stage and sat in the laps of customers for tips.
The film's director, Sean Dunne, states of the fans, "They said it’s not like a strip club -- it’s like a community, and you feel it when you’re in these chat rooms.
Enabled with this new revenue stream for strippers, the strip club industry went through a period of extreme growth during the 1980s.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
The websites provide the transactional platform, and then collects and distributes a percentage of the tips to the models.
For public chat rooms, the model's portion of a tip is a little less than half.